Tojagor Table Of Content I. The Fifth Edition has been both updated, to include current research and Myers Pearson The book will help practitioners and students to implement effective decisions in advertising marketing. Username Password Forgot your username or password? Sign up to receive offers and updates: The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
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If you are a seller for this product, would you like to suggest updates through seller support? Advertising Management — David A. Aaker, Rajeev Batra, John G. ComiXology Thousands of Digital Comics. Please try again later. Advertising Management, 4th Edition. Get to Know Us. Advertising Management, 4th Edition Write a customer review. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.
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Advertising Management, 4th Edition